Morocco continues to attract attention as a preferred destination for global brands, which choose its cities to shoot their advertising campaigns, benefiting from its cultural diversity and stunning landscapes.
The latest star to visit the country for this purpose was American actor Adrian Brody, who won an Oscar for his role in The Pianist in 2022. He came to Morocco to shoot an advertising campaign for the Monos brand, which specializes in making bags.
The campaign focused on highlighting the spirit of travel and discovery by filming scenes in the cities of Casablanca and Tangier, where Brody was seen strolling through Casablanca’s train station before moving on to Tangier to capture additional scenes in its iconic locations. The advertisement was presented as a short film, reflecting the beauty of Moroccan cities and showcasing their diverse nature and rich history.
In addition to promoting the bags, the campaign spotlighted the charm of tourism in Morocco, showing how modernity blends with traditional character, which enhances the country’s appeal as a global tourist destination.
Tangier, with its breathtaking landscapes and unique location, was one of the standout stops in the project, making this campaign a new opportunity to widely promote the beauty of Morocco.