A Continuous Boom in the World of Social Media… User Numbers Set to Keep Rising Until 2028

Social media platforms have become one of the most popular digital activities worldwide, and their growing reach shows no signs of slowing down.

According to Al Arabiya Net, the number of social media users has been rising steadily since 2017 and is expected to continue increasing through 2028.

The same source reports that the number of social media users globally is projected to reach 6.05 billion in 2028, up from 2.73 billion in 2017, based on data from the market and consumer data company Statista.

The report also indicates that by 2025, the number of social media users worldwide reached 5.24 billion, representing 63.9% of the global population—confirming the deep integration of social platforms into everyday life across nearly all regions of the world.

The growth in user numbers is driven not only by population increase and expanded internet access but also by the widespread use of mobile devices and evolving user behaviors that favor digital communication, content sharing, and online communities.