Meta, the parent company of Facebook and Instagram, has launched a new unified support center within both apps on Android and iOS, aiming to simplify account recovery and resolve technical issues without relying on the traditional support system, which users have long criticized for its slow response.
In a statement, the company explained that the new center allows users to report outages, recover their accounts, and receive personalized assistance related to security settings. It also includes a search tool and an AI-powered assistant designed to guide users and answer their questions.
The global rollout of this center is part of a broader redesign through which Meta seeks to improve account support and reduce security risks. According to the company, its AI-based tools and user-behavior analysis have helped reduce attempts to hack newly created accounts by more than 30%.
For years, Facebook and Instagram users have struggled to reach support teams, especially in cases of hacking or account deactivation. The process has often been described as slow and complicated, according to a report by Digital Trends.
The new center aims to eliminate these issues by gathering all support tools in one place, making the account recovery process smoother. It also provides a better experience for content creators and small businesses that rely on the platforms for their work, while giving regular users a greater sense of security and reducing the stress associated with the risk of losing access to their accounts.
