New Instagram Feature Completely Transforms the Way You Browse

Instagram has announced the launch of an innovative feature that gives users greater control over the type of content recommended by its algorithms. This move comes as the app surpasses 3 billion monthly active users.

The new feature will first appear on Reels, where users will be able to view a list of topics and interests that the system believes may appeal to them. They will also have the option to manually edit these preferences by adding or removing certain categories. The goal is to make browsing more accurate, personalized, and tailored to each user’s interests.

This update aligns with statements made by Adam Mosseri, Instagram’s head, who confirmed that the platform is focusing on enhancing Reels and direct messages, considered the main drivers of the app’s growth. He also noted that Instagram aims to deliver an experience based on smart recommendations and customized content, rather than limiting itself to posts from accounts that users already follow.